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Direct Mail Marketing VS Big Banner AdvertisingTip! Most banner advertising program operates on an 'exchange' basis, meaning that you usually have to add someone else's banner to your site. Every time someone else's banner pop ups on your site, you earn credits to have your banner displayed on the advertising network. For a small-business owner they know that a big banner in front of their store with advertising will help them sell more products or sign up more people for service. Some cities and towns have ordinances that do not allow small-business owners to put up the banner ads all year round. Instead they are only allowed to do it so many times per month. This is why sometimes it pays to look at multiple ways to advertise to promote one's small-business. Which works better; Direct-mail marketing in those little coupon advertising books or a gigantic big banner in front of the store?
They both work very well is specially if the store is on a Main Street and well known in the community. If the direct-mail marketing piece is sent out to all the customers within a 10 mile radius of the store then those customers are more apt to come in shop if there is a discount worthy of mention. Okay then, how often should direct-mail marketing pieces be sent out in the coupon booklets? Well, perhaps once per month if each month the small-business owner picks a different type of discount. This will generate new traffic and new customers and perhaps those customers will become regular customers. That should be the goal of direct-mail marketing advertising. I hope you will please consider this in 2006. Tip! Another banner advertising rate is the cost per unique visitor. The average sum of pages that the visitor sees on a certain site varies.
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