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Direct Mail Advertising and the Car Wash BusinessTip! Small business advertising needs to be very targeted to be effective. Sometimes the only choices you have in your community are mass-market like newspapers. Carwash industry surveys show that over 62% of all carwashes use direct-mail advertising and believe it to work the best. Most of these carwash owners also have their web site address on the coupons they send out in the direct-mail marketing discount packages. Although 58% of the carwashes do have an ad in the Yellow Pages, they say that most of their business comes from the direct-mail marketing discount packages that they send out to customers within a 10 mile radius. Less than 50% of the carwashes bother to advertise in the newspaper, as it does not get is good results as direct-mail marketing advertising. About 30% of all carwash owners use the radio for advertising and this usually happens in smaller markets. 13% of the carwash owners who participated in the annual industry survey said that they use cable TV advertising. It seems when comparing all the different types of advertising for a carwash that direct-mail marketing advertising seems to work the best.
If you own a carwash there is no doubt you will like the results from direct-mail marketing advertising and probably send it out to all the potential customers, neighborhoods and areas within a 10 mile radius as well. The average owner that operates a full-service carwash stands on average $15,000 per year on their advertising budget. Perhaps you will think of this in 2006.
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