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Business Marketing: Improve Your Branding or Marketing Message through Four Simple WordsTip! Personal service companies are generally small businesses and small businesses still have to worry about business branding. Just because your businesses is small and only has a few employees or perhaps you have no employees; this does not relieve you from your responsibility in building brand and setting your business apart in your local community. Every day thousands of business owners are scratching their heads on how to be unique within the market place. This concept known as branding within the marketing or advertising departments is critical to the success of your business. Consistency in your marketing message is critical in branding yourself within the global market place. With many small businesses having limited marketing budgets, these 4 simple words will begin to help you construct that "branding image" you desire from your 30 second elevator speech to your print, audio recordings, radio and television messages. Interrupt - Your message needs to interrupt your intended audience whether it is print, audio or face to face.
- Use words that create vivid mental pictures in the brains of your audience
- HINT: People hear and read words, but they THINK in PICTURES!
Engage - Your message needs to engage your intended prospects.
- May require some research on your part so that you know what your audience is seeking
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- May require separate messages if you have different target audiences
Educate - Your message should educate your target market
- Provide testimonials is a great way to educate your prospects
- Demonstrate your expertise or the quality of your products/services
- Remember: No one likes to be sold, but everyone loves to buy
Offer - Your message should offer something.
- Words such as guarantee, free trial, free shipping and handling, discount are all part of a possible offer
- For every business this would be different
Madison Avenue has been constructing branding through these four simple words for years. And since the concept is so simple - interrupt, engage, educate and offer, you can begin to brand your company with a consistent message that will deliver the results that you need. Copyright 2005(c) Leanne Hoagland-Smith, M.S. Leanne helps individuals and businesses to double their results or performance in real time to learn some additional secrets and tips. Sign up for a free monthly newsletter. Please feel free to contact Leanne at 219.759.5601. If you truly don't believe doubling your results is possible, read some case studies where individuals and businesses took the risk and experienced unheard of results.
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