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Business Cards Your First Step to SuccessTip! Enter your business cards in Free Lunch draws at restaurants. Business Cards are one of the most overlooked marketing areas that we have today. My wife and I went to a Mastermind Entrepreneurial Summit this last weekend in Anaheim, California and I was amazed at how many people who attended, who didn't have a business card. Not only that, I was surprised by how many people didn't go and talk to the speakers afterwards. If you are paying hundreds and even thousands of dollars to see someone, at least go and talk to them and give them your business card. Why didn't they do that? What would you do?
A business card is much more than just a card with your name and phone number on it. It is a mini advertisement; it is your store front, your foot inside the door, your way of possibly making a lasting impression. With imagination, you can make it actively SELL you. I will use the example of a photography business, you can put your own spin for any business you want. One of the most important avenues we have today of generating business is by networking. I cannot begin to tell you the amazing things that I have been able to accomplish for my business, by the mere fact of introducing myself to someone at a function and handing him or her my business card. This makes an automatic bond; something shared, and come to think of it, indebtedness. What do I mean by that? As soon as you give something to someone they automatically feel like they need to reciprocate and give you something in return. Usually giving you their business card does this. Tip! As a business owner or manager, have business cards printed for all staff members, right down to the lowest ranking person. From there you have an immediate invitation to contact them and you should. A quick note saying that you enjoyed meeting them and that you look forward to seeing them again soon. Oh, and by the way, if I can be of any service to you photographically, please give me a call. Tip! Include business cards with all of your correspondence, including bills you pay. What are some of the things that you can do to make your card stand out and be kept? 1. Have a calendar printed on the back and have it laminated. 2. Use it to record the time of their appointment with you, on the back of it. 3. Print a dollar amount on the card, that it would be worth $XXX, if they redeem it at their photo session. Or a percentage off. Tip! Pop-Ups – Just like kid's books, some business cards can be printed as folded, pop-up cards. a. Or you can print, that this card is valid for one photo session valued at $xxx (the value of your creation fee). Make sure that everywhere you go, you hand it out to people. You can put it with the tip at a restaurant, give it to a service person who comes to the home, the paper boy (he may need a grad portrait), pass them out when you speak at a service club, hand them out at the next dance you attend, the ideas and uses are endless. What should you do when you are redesigning your card? Tip! Leave your business cards everywhere you go – leave one on the table in a restaurant, post a few on community bulletin boards. 1. The texture and card stock are vitally important, watch peoples reactions when you hand them a card that is elegant. Remember, your first impression is a lasting one - make it count. 2. Your business card is more than just your name and phone number, it is an ad. As a matter of fact, your name and number are actually the least important detail, tell people what you do. Even one more sale will pay for the cards a thousand times over, don't you think? Just think what the lifetime sales from that customer would amount to? 3. If you are going to have a photo of yourself on it make sure that it involves you holding a camera or shooting a shot. The more interesting you make the card, the longer the recipient will look at it. The more they look at it, the better the chance that they will remember you. A smiling face is nice - but boring. 4. Put your awards and accolades on your business card. If you had a choice between working with a person who won awards and one who didn't, who would you choose? Unless you tell people about your successes, how will they know? 5. If you want people to work with a professional like yourself, you should work with professionals. Pay the extra bucks and have a good graphic designer design your business card and make it a statement. It will pay off in the long run. Tip! Printing your business cards: Finally, the printing itself is very important. The latest technology for printing is direct to plate 175–200 line screen printing press, This latest technology has been on the market for only the last 4 years, but most printers can't afford to change their machinery to the latest technology. What type of things do you think should be on your card? Go ahead and spend ten minutes right now and write down what should be on your card. Then review it first thing tomorrow morning when you wake up. Read it at night when you go to bed. The following day find a graphic designer and have him/her design your "Enlightened Business Card". Tip! Place your business cards on bulletin boards at local restaurants, supermarkets, libraries, and your children's schools. © Chuck Groot BFA, F/PPABC, MPA writer, teacher, lecturer, photographer, consultant.
Email chuckgroot@shaw.ca, http://www.chuckgroot.com, http://www.successfulphotography.com Chuck Groot's credentials as a professional photographer, teacher and entrepreneur are noteworthy. His work demonstrates both artistic composition and rapport with people. Chuck guarantees the help needed to access individual potential so that students will appreciably increase their understanding of the profession and their own businesses. As an entrepreneur, his enthusiasm and innovative approach have garnered him both professional success and the recognition of his peers.
Chuck's greatest delight is being able to share these skills with others. Tip! Be generous. Give business cards out to everyone you know, including family and friends. Chuck is available for keynote speaking
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