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Can I Write and Print My Own Business Brochures and Business Cards?Tip! Include business cards with your invoices, or bill payments. If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients. Writing Text for Your Brochure and Business Card The very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting. If you can't find any, then think about the type of customer or client you are trying to attract.
If you are starting a professional service as your at-home business (such as accounting, bookkeeping, proofreading, etc.), then the text and graphics used in your brochure and business card should be minimal, crisp, easy to read, and contain only the most vital pieces of information. "Clutter" is not very professional. Pick paper colors that are monotone (one color) or that have a nice edging in a complementary color. State what services you have to offer, describe your business in professional-style precise terms, and make sure that your contact information (name, phone/fax/cell number, and email address) is easy to locate. Tip! Always hand out two business cards – one for the prospect and one for them to handout to a colleague. If you are going to start up something like a children's birthday party service or another "fun" type of business, then you definitely want to think about bright colors and graphics that grab people's attention! Remember though, don't "clutter" your brochure or business card with too much information! Make sure your prospective customers can find your name, phone number, and email address easily---make them want to contact you right away! Creating Brochures Most brochures are either bi-fold (one fold, four printable sides or "areas") or tri-fold (two folds, with six printable areas). You need to decide on which format you want to use, and then shop for good-quality paper that comes pre-scored (or "creased") so that it folds with a sharp edge. Brochure paper is heavier than printer paper (called "stock" or "card stock"). Tip! As a business owner or manager, have business cards printed for all staff members, right down to the lowest ranking person. Your computer probably has a few built-in templates for creating simple brochures. Many "print shop" type software programs offer a variety of templates that you can use to create more professional-looking brochures. Regardless of which you use, it should require very little effort to create your first business brochure! (I was able to use a template provided in my Hallmark Greetings! software to create a brochure that was professional-looking and had a little bit of "personality" to it!) Follow the instructions for the template you are going to use, and write the text for your brochure as described above. If you are going to insert pictures or graphics, make sure that you are not violating any copyrights (if you are taking graphics from another source). Using the guidelines given above, make your text simple and clear and be sure that your contact information is easy to locate on the brochure. Tip! Use your business cards to introduce yourself to prospects you meet at networking functions, in the park or at your children's soccer games. Business Cards Just as for the brochures, your computer will either have a few easy templates to use, or you can use any print-shop-type software that has templates for business forms. Using the guidelines as given above, write the text for your business card. Tip! Enter your business cards in Free Lunch draws at restaurants. I do suggest that you buy business cards that are "laser-perforated" so that when you separate the business cards after you print them, you will get nice sharp edges. Flyers If you have the type of business that you can promote by tacking up flyers, then you need nothing more than your word processing software. Flyers are generally printer paper sized, and you can be as creative as you like! You might want to invest in card-stock-weight paper for your flyers. This paper is a little heavier and will be a little more durable than printer paper. Tip! Use the front as an enhanced marketing tool. A photographer friend of mine turns his originals creations into four-color business cards. Things to Remember When Printing Your Business Brochures and Business Cards - Keep the text simple!
- Buy good quality paper!
- Set your printer preferences for "Better" or "Best" print quality
- Print a "test" page first, using just plain printer paper (fold as necessary for a brochure or cut to size for a business card and make sure it "looks" good)
- Be sure to save your brochure and business card templates so that you can easily print more or change information as needed, as your business grows
Tip! Place your business cards on bulletin boards at local restaurants, supermarkets, libraries, and your children's schools.
About The Author Jan K., The Proofer is freelance proofreader and copyeditor. Visit http://www.janktheproofer.com for more information about Jan's services; http://work-at-home.janktheproofer.com for work at home articles and free printables; and for work at home moms, visit Jan's sister site http://work-at-home.momsbreak.com for articles, free printables, and work at home T-shirts and other fun products. © Copyright 2004 All rights reserved.
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