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How to Create Ideas of Products and Business OpportunitiesTip! Once you have gained the ability to stay persistent through all obstacles and setbacks, you will be able to realize your small business ideas and create the reality that you desire. A lot of big inventions were discovered " by chance ". Let's
take the case of the penicillin. In 1928 the scholar
Alexander Fleming discovers it after to have forgotten a
culture of mushrooms in his laboratory. He notices that a
mildew that had developed (Penicillium notatum) killed all
the bacteria around the mushrooms. 17 years later he shared
the Nobel price of medicine. Another example, the discovery of Velcro. While taking a
walk in the mountains, Georges De Mestrallet, engineer, is
irritated by the small balls of a plant that hang themselves
to its clothing and to the hairs of his dog. The tiny hooks
of the seeds of bardane that it observes to the microscope
give him the idea of the closing Velcro. Velcro has become a multinational corporation. There are hundreds of examples of this type as the history
of the Archimedes principle discovered in his bath, the
apple of Newton (universal gravitation) or the post-it and
its adhesive that sticks and puts back itself, etc.
These examples show that persons in contact with a
circumstance, capitalize on that by making their creativity
work. This astonishing faculty carries a name: The serendipity, or the creative exploitation of the
unforeseen. 1) The serendipity is the art to do a happy encounter and to
exploit this position to your advantage. As the history of
the Mc Donald's hamburger restaurants. Ray kroc, salesman of
milk-shake machines, fascinated by the concept, encounter
the Mc Donald's brothers, convince them to let him take care
of the franchising and some years later repurchases the
rights of their corporation for 2.7 million us dollars. You
know the continuation… 2) This is the faculty to find by chance something else that
what is looked for. As these researchers working on a
medicine destined to heal chest throat infection. They
discover a secondary one very special effect: the priapism.
You know the name of the product: the Viagra. Tip! You need to develop a capability to take risks. This is a very important success factor. If you are not prepared to take a reasonable amount of risks, you will never achieve success with your small business ideas. 3) This is also the capacity to discover or invent by the
recuperation and the creative exploitation of the
consequences of an accident a priori unfortunate. As the
history of a researcher of 3-M that discovers which will
become " scotchgard " - the anti-smirch product for fabrics
of 3-M - while dropping a fluoride solution on one of her
tennis shoes. It was impossible to withdraw the spot
whatever the solvent. Phenomenal success. Tip! Create a physical picture, a photograph, or a collage that represents your small business ideas. Without the knowledge, I have applied myself the principle
of serendipity. That happened during the heat wave of 2003
in Europe. You know, I'm teacher in a driving school. We don't have
air conditioning in the car. The boss finds it too
expensive... During 8 long hours I had to sit in an overheated car! From
12 AM to 8 PM: the hottest hours. Terrible! Here you can see the third example of serendipity. A crisis
situation force your creativity… If you want. But you have
to be aware of its course. Otherwise you pass by this
business opportunity. In order to find a solution to refresh myself, I forced my
imagination. Because I suffered terribly. Gas atomizers
are really good and refreshing but Too expensive and not
reusable. I could empty a whole gas bottle a day... A trigger sprayer is not easy to use, particularly when
spraying your face. Moreover too bulky to carry or to place
in a reachable spot, as the door of the car. Tip! Once you have found out what your best small business ideas are, imagine what life would be when you've unleashed your ideas. Think about the lifestyle you want to accomplish, the freedom, the comfort being your own boss etc. I didn't find a little spray you can unscrew with a Jet
strong enough to spray as easy as gas atomizer. And perfume
sprays are no strong enough and too little. I wanted a water spray supple and resistant, large enough to
use without being afraid to miss water when you need it the
most. A water spray you can choose to fill with mineral or
running water, easy to carry and so as not to feel against
your body when worn. And last but not least, a water spray
cheap and reusable. While looking for a packing corporation, - again a " chance
" - I fell on a manufacturer of plastic pouches that
corresponded exactly to the qualities that I looked for, for
my spray idea. Some months later, the spray Pssshiiit was born. How to develop your serendipity? We are surrounded by consumer goods. Take advantage of this
abundance of products around you. Become a difficult
consumer. Criticize the products that you employ, find their
defects, and then make your creativity work so as to find a
solution. Tip! You will always have something different and unique to say about something common, some small change to offer to an already existing system, a personal perspective on things that gives you something to offer. There lies your personal bank of business ideas. Once the solution found, there is two exploitation
possibilities: 1) You exploit yourself the new idea, as I did it myself. 2) You sell the idea. If the idea is patentable, make patent
request in your country. If you do it yourself the gaits of
a patent deposit, the price is very reasonable and it's not
so complicated as you think. You have a year to find a
contractor interested by the purchase of your patent. Some thousands of dollars are always good to take. You don't
risk a great deal. To the worse one, you wasted your time. You also can force the principle of the serendipity while
trying to find another application for a product. The
improvement of a product can be applied to other domains.
For example while looking at a biro on which was set up a
movable clip to set it up to a pocket, I thought that it
would be interesting for a manufacturer of pencils to place
one of these movable clips in the can of pencils so as to
take on yourself. In fact, a pencil never can be taken in a
pocket under penalty of to perforate it. Tip! Any successful small business entrepreneur will tell you that at the start, they spent countless of hours in front of the computer, planing and executing their business ideas. They will tell you that it's only after the first hard part is done, the work of a small business entrepreneur will become easy. I think actually that while being opened to the serendipity,
while being conscious of his existence, you can provoke it.
Remain opened and attentive to its exterior demonstrations.
See how you can take advantage directly of an experience
that can appear unpleasant previously. I am of those that do not believe in hazard. All what
surrounds us is energy. Our thoughts also are energy. You
provoke the exterior experiences that you are more useful,
good or bad. Free to you to take advantage of the experience
given to you or to let the occasion go hang… About the Author: Aurian D'oultremont is the manager of Pssshiiit, an original
mineral water spray freshener for sunny holidays. It
combines all the advantages ( reusable, flat, cheap ) of gas
atomizers without its inconvenience ( expensive, bulky). Tip! A majority of people with small business ideas and dreams of an own business. Are not prepared to face any of the problems they will reach. http://business-opportunity.pssshiiit.com?art1 |
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