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Business Card Networking 101Tip! Establishing top of mind awareness is critical in any marketing campaign, and make no mistake about it, attending business networking events is a key marketing strategy if done properly. One of the most important elements—and one of the most overlooked—to getting the biggest bang for your networking buck is to make sure your face and your message get in front of the same—and the right—people on an ongoing basis. Professional business cards are a must if you want to network at social events, trade shows or business meetings. You know about handing someone your card and saying, "Call me," but is that all there is to it? No. There are some proven ways to make the most of your business card networking, including: 1. Always carry more professional business cards than you think you need. Many opportunities have been lost because someone forgot to bring along just one extra business card. 2. Attach professional business cards to any written correspondence between you and a current or prospective client. Having a business card handy will increase the odds they'll think of you when thinking of the service you offer. 3. Make sure you have the best quality business cards you can possibly afford. Your business card will speak for you in your absence, and having great quality business cards ensures you always make a good impression—even when you're not there. 4. Hand out more than one card at a time. Often the person you've met might lose the card afterwards. Or better still, they may know someone else that might use your services, and having an extra card ensures they can pass one along and still have one for them.
5. Make your cards unique. They should not only provide relevant information, but they should catch the eye immediately and be stylish without going overboard. By following these simple tips, you can help make the most of any business opportunity. Happy networking! Jonathan Bowalsky handles news and information for Jontal Printing. For more information on business cards or custom postcards, visit http://www.jontalprinting.com.
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