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Business Networking Should Build Your KASH Box Not Drain ItTip! As such, business networking is suited for small business professionals and can be referred to as 'small business networking.' Bringing like-minded professionals together for a common cause, normally to market their business or business services, can be a highly effective tactic when it comes to marketing their respective businesses. Today, it happened again. A colleague called and said that he tried to join another networking group. This group promoted itself as a mastermind network group. Unfortunately in his discussion with most of the members, they agreed that the group didn't meet their needs. TRANSALATION: Business was not coming easy and required some work. Every week as a business coach. I experience this same scenario and others. Such as the business person who approached me at a networking event and said that he or she could use my services. I was then asked to give a call the following week. Upon making the call and informing the gatekeeper that I was returning a call, I was told that the person wasn't available and didn't require my services at this time. In several of these cases, I had opportunities to provide additional referrals, but the so busy business person lost. A benefit that I found within this encounters was identifying prospects that I truly do not want as clients. Networking opportunites abound for people from Fast Pitch Networking to Business Networking International. Additionally, there are countless chambers, civic and professional organizations that serve as vehicles to achieve networking goals. Unfortunately, most people fail to address the one obstacle that is keeping them from incredible networking success.
Several years ago at a national conference, I saw a graphic from the speaker, David Herdlinger, that visually demonstrated this obstacle. For years performance experts, education specialists and organizational consultants recognized that knowledge, skills and attitudes affected performance and hence the success of the individual or business. David had taken this challenge and reconfigured it into a way that would make more sense for people. He placed the letters KSA into a quadrant. The upper boxes contained the letters K for knowledge and A for attitudes. In the lower left hand box was the letter S for Skills. To complete the quadrant, he added the letter H for Habits in the lower right hand corner. Now the letters K.A.S.H. fitted neatly into a box and a new tool - the K.A.S.H. Box - was developed. The purpose of this K.A.S.H. Box was to show that more often than not poor attitudes and habits contributed as much if not more so to performance failure or success. Yet, individuals spend most of their resources developing knowledge and skills by joining countless networking organizations and fail to develop the necessary attitudes and habits for networking success. Tip! With the rise of online social networking websites comes an increase in small business networking sites as well. Where traditional business groups met at, say, restaurants, banquet halls, or on the golf course, they can now network online through various networking websites run by internet entrepreneurs. After listening to this dynamic presentation, I expanded David's concept to help even reach more individuals by constructing the K.A.S.H. Box for Sustainable Change. Since the purpose of cash boxes is to hold the daily productivity as measured by change, I placed a large rectangular box under the quadrant. When cash is spent on the left side of the K.A.S.H. Box without investing cash on the right side, the money is not reinvested into the individual, but is drained away. Hence, a negative return on investment happens. When focusing on both sides of the K.A.S.H. Box, the efforts are reinvested into the change drawer and sustainable change happens. Furthermore within this box, I identified that the left side(Knowledge and Skills) is all about learning - the acquisition of knowledge. While the right side (Attitudes and Habits) is all about performing - the application of knowledge. The question is not whether an individual knows something, but rather does that individual want to do something? So the next time you enter that networking event, ask yourself this question: Will my success be because of my knowledge or skills or because of my positive attitudes and habits? Your success in networking will directly proportional to your daily positive attitudes and habits that you clearly demonstrate to everyone. P.S. Having a written plan wouldn't hurt either. Tip! Client contact and client referrals are what will lead you to long-term, steady clients - The kind of clients that will make your business a success. Getting out and attending small business networking events may appear to be unproductive socializing but the contacts you make will generate an enormous return on your invested time. As the small business coach near Chicago, IL, Leanne helps small business owners, executives and large organizations to double performance in real time. Please feel free to contact her at 219.759.5601. If you truly don't believe doubling your results is possible, read some case studies where individuals and businesses took the risk and experienced unheard of results. One quick question, if you could secure one new client or breakthrough that one roadbloack, what would that mean to you? Then, take a risk and give a call at 219.759.5601 to experience incredible results. You may actually double your results during our phone call.
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