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My Biggest Challenge In Business Networking Is Me

Tip! Use business networking events to practice and refine your elevator speech. Make sure it conveys in 30 seconds or less what solutions you provide, for whom you provide them, and the benefits of doing business with you.

I thought I'd write about a common challenge: meeting new people.

But a curious thing happened.

As I was writing, I made a typo and ended up with an very interesting title: My Biggest Challenge In Business Networking Is Me (it was supposed to be "My Biggest Challenge In Business Networking Is Meeting New People".)

Well, this was too good a topic to pass up. So let's talk about how we can be our biggest challenge!

We are told, and many of us believe, that we need to behave a certain way, dress a certain way, talk about or not talk about certain things, when it comes to business networking.

I disagree.

This is one very simple way we can become our own biggest networking challenge.

Think about it.

Where is your attention and focus, when you're trying to "present a professional image"? (And whose definition of "professional" is it anyway?)

For instance, I know that when I'm trying to be "professional", all my attention goes towards "being professional", leaving very little for conversations or other people.

This is NOT a good thing in business networking!

On the other hand, when I'm not worrying about *my* image, my focus and attention can be (and usually is) directed 100% towards other people and the conversations we're having.

And not surprisingly, I present a much better "image" by doing so.

I'm not suggesting that you be sloppy or rude (and if you're reading this article, you're probably neither).

What I am saying is just be yourself.

Don't believe me? I dare you to try it out! See what happens.

(c) Copyright 2006, Srirupa Dasgupta

Srirupa Dasgupta is the author of Effortless Networking: Everyday Wisdom to Transform your Business and Life. She helps small business owners, entrepreneurs and self-employed professionals build, sustain and leverage the professional and personal network that is necessary to succeed. For more information, visit her website at www.EffortlessNetworking.com .

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