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A Monthly Marketing Plan - Tips for Hiring Someone to Develop One for Your Small BusinessToday many small business owners spend a large amount of their
yearly budget for paid advertising to get the word out about their
company's products or services. But what many of these same small
businesses fail to do is develop a monthly marketing plan that includes
much more than just paid advertisements.
If you're a small business owner you probably spend most of your day
running your business. You don't have time to develop monthly
marketing materials, even though you know they can be a VERY
important part of promoting your company and acquiring new customers
or clients. Tip! Myth: My business plan is in my head—that's good enough. That's okay. You don't need to worry about finding the time for monthly
marketing activities if you can simply hire someone to do that for you.
Fortunately, there are many marketing companies available that
would be glad to do so. Here are some tips for choosing the right
company to develop your monthly marketing plan: 1. Look for a company that can devise a monthly marketing plan just for
you. The plan that is developed should meet your company's specific
needs and not overwork your advertising budget. In fact, the plan
should be a big boon to your paid advertisements in newspapers,
magazines, TV, radio, etc. 2. Expect some regular contact with the company that is providing your
monthly marketing plan. The company you hire to do your marketing will
need regular updates about you and your business in order to continue
writing powerful marketing tools that will promote your company. 3. To save money, help the company providing your marketing plan by
making sure they have quality digital photos of you, your products, and
other aspects of your business (instead of paying the company to obtain
these photos for you). Tip! By the time you have finished writing your Business Plan you will have a total understanding of your business; its strengths and weaknesses, the environment it operates in, what could potentially go wrong, and what you can do to ensure your success. 4. Find a company that spends time getting to know "the essence" of you
and your business and what you want to convey to the world about your
products and/or services. If you have a mission statement, make sure
those designing your marketing plan know and understand this
statement so they can incorporate it into monthly promotional materials. 5. Look for a company that regularly meets with you to evaluate the
effectiveness of the marketing plan. It takes time for any kind of
marketing plan to be effective, so don't expect instant results. Still, you'll
want to spend time evaluating the effectiveness of the plan with the
company that is providing it for you. Then you can revise or discontinue
the plan if it doesn't seem to be working. Take some time to compare the services and prices of various
companies that can provide you with a monthly marketing plan. Then
choose the company that seems to be the best "fit" for you. A good
marketing plan should promote your business each and every
month, and hiring someone to provide this for you can allow you to
spend more of your time doing what you do best - running your
company. Tip! Carefully analyze the strengths and weaknesses of your management team. Part of the business plan involves giving biographies of the main players. Suzanne Lieurance is a freelance writer, small business owner, and
creator of The Lieurance Group which provides writing and marketing
services for other small businesses. Visit http://www.lieurancegroupblogspot.com to find out more about her services.
Read her daily food tips at http://www.threeangelsgourmet.blogspot.com
or find out about her books and other writing at http://www.suzannelieurance.com
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