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Investors in Your Business - 10 Things They Look for in a Business PlanTip! Executive Summary. The Executive Summary provides a succinct synopsis of the business plan, and highlights the key points raised within. 1. A realistic, viable business idea that reflects extensive market research and includes a full analysis of the market and its relevant competition. 2. Motivation, credibility, experience, financial responsibility and investment from the owners and directors. 3. A manageable amount of risk that is compensated for by a profitable return. 4. A road map of goals, targets and milestones that will lead to profitability and the ability of the investors to profitably leave the company within a few years. 5. A financial budget that reflects the capital requirements necessary to fuel the operation through the start-up stage, make a reasonable return to the investor and allow for investment in future enhancements and product changes. The financials should include a break-even position, feasibility analysis and realistic profit forecast.
6. A comprehensive market analysis, reflecting the demographics of the market, the demand for the product or service, who your competitors are and how much of a threat they are to you. 7. A marketing strategy that will ensure that you penetrate the market quickly and position the company in a place where it can grow, capture market share and build your brand. 8. A competitive advantage that will meet the needs of a clear target market with stable growth potential. Tip! Myth: I have to do everything I say I'm going to do in my business plan, or I'm a failure. 9. A clear understanding of the company's structure and culture as well as a clearly defined business model and strategy. 10. An overall attractive plan that reflects profitable capabilities, stability, entrepreneurship, financial acumen and that will provide a high return on their investment in a foreseeable amount of time. © Copyright 2005 Biz Guru LLC Lee Lister, writes as The Biz Guru, for a number of web sites including her own sites. If you would like a great business plan "With Success Written All Over It" visit us at http://www.BizGuru.us With over 20 year's management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses. Also visit http://www.FindMeLinks.com for our internet marketing solutions or http://www.CDTrain.com for project and bid management training solutions. Tip! Myth: Friends and family are the best sources of feedback and advice on my business plan. This article may be freely distributed if this resource box stays attached.
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