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Business Strategy 101 – If You Don't Hire Well, How Can You Hope To Retire Wealthy?Tip! You concentrate on your own USP, and inject your business with a sense of your own style, confidence, and overall business strategy. You see others beginning to emulate you, which you take as a token of admiration, boosting your self-esteem, and thereby further improving the way you do business. Poor hiring decisions can lead directly to extremely poor customer service. As a customer, think about all the times you have had to deal with rude and unenthusiastic employees. It shouldn't be too hard for you to think of four or five such recent episodes. As for me, I can easily rattle off a long list of these types of unpleasant encounters. As a business owner, you must ask yourself how and why this happens because clearly understanding the problem is the first step to preventing it. Rude and unenthusiastic employees can literally suck the life out of a business. Don't let it happen to your business. Hiring decisions are never easy, and they're always a source of much worry. However, you can approach the hiring process in a way that will increase your probability of being successful. While we're not going to discuss the nitty-gritty details involved in the hiring process, we are going to discuss what I believe to be a very important aspect of a hiring philosophy.
First, let me give you an actual example of a business that made a very good hiring decision. There was an art gallery not too far from where I used to live. It was a small gallery devoted to the work of one artist, so there was only one employee. However, she was a perfect fit for her job and a huge asset to her employer. Her enthusiasm for the work of this particular artist was so strong that you couldn't help but catch it too. After just a few minutes of hearing her talk about the artist and his work, you could literally see the gallery visitors getting the urge to buy something. In fact, after listening to her, I wanted to buy something even though I had walked into the gallery with no intention of buying anything. In addition to her enthusiasm, she was also very knowledgeable. That's an unbeatable combination. It's probably not a great revelation to you that it's smart to hire enthusiastic and knowledgeable employees. Of course, it may seem to be a no-brainer, but just think about how many unenthusiastic and unknowledgeable employees you, as a customer, deal with on any given day. Somebody hired every single one of those people. Tip! Every business seeking success in the current global market must maintain some kind of active online business strategy. The types of businesses that use these strategies are not limited to hi-tech, but extend into other areas of interest like genealogy or vintage clothing. Admittedly, you're probably not going to be able to hire an entire workforce of enthusiastic and knowledgeable employees right off the street. But shouldn't you be able to hire someone who has at least one of those two qualities? And if you have to choose, which is the more important quality for a new employee to have: enthusiasm or knowledge? Although it is impossible to generalize every single possible situation, I believe that you must strongly consider enthusiasm to be at least as, if not more important, than knowledge in many situations. The more personal interaction with customers your business requires, the more important enthusiasm is going to be. Tip! But branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa. In many cases, enthusiasm will compensate for lack of knowledge. The opposite is usually not true. Knowledge without enthusiasm often comes across as arrogance and will sink your business like a torpedo. An enthusiastic employee will usually take the necessary action to increase their knowledge quickly, but it's doubtful that an unenthusiastic but knowledgeable person will ever do anything to increase their level of enthusiasm. I have actually sat in on a job interview in which an applicant was rejected just because they didn't have any experience using Excel. Even though they were qualified in every other way and were very enthusiastic, it didn't matter to the interviewer. All the interviewer cared about was that the applicant didn't know how to use Excel. It was a "Checklist Interview." The applicant didn't receive a checkmark in the "Knows how to use Excel" column, so they were instantly disqualified from consideration. If you use Excel, then you know how simple it is to learn. Automatically turning away an enthusiastic applicant for something this trivial is ridiculous. Build your business with smart and enthusiastic employees. If you can find an ample supply of enthusiastic and knowledgeable applicants, then I congratulate you. But if you can't, then make sure you find a place for those applicants who have a tremendous amount of enthusiasm but perhaps less than the ideal level of knowledge. Then, after they learn the business, you will have an enthusiastic and knowledgeable employee. Tip! Business War Management: As well, the business strategy simply means the application of war management techniques in businesses to win in their respective battle. Every entrepreneur has opponents and challengers in business or even in job seeking and there is every need to manage and survive to become fit. Recruit enthusiasm, and your business will reap the rewards. Think about it. Gerald Cook holds a Bachelor's and a Master's Degree in Business Administration, and he has extensive real-world business consulting experience. Gerald is the author of the "One book every small business owner or manager should read!" Visit http://www.discovergreatsuccess.com for more details. Copyright 2006 - Gerald Cook. All Rights Reserved. Reprint Rights: You may reprint this article as long as you keep all the links active, do not edit or modify the article in any way, properly attribute the article to the author, and follow all the EzineArticles terms of service for Publishers. |
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