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Decorate Your Business Strategy for the HolidaysTip! But branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa. With holiday distractions just around the corner, what can you pro-actively do during this time to keep your business flourishing and maybe give yourself a little holiday bonus in the process? The holidays are a busy time for everyone. They can often be a big distraction when it comes to trying to get any real business done. Customers are crunched for time and money; employees start to have sugar plum fairies dancing in their heads and unless you are a retailer buying your product or service you may not be a top priority for people. Make this holiday season a prosperous one for your business by using the following tips: Given the constraints you know your customers and prospects are dealing with brainstorm a way to make their lives easier using your product or service. If there is not a direct link, how about throwing in a gift card for a massage to ease their holiday stress?
Holiday cards are a great, personal and non-intrusive way get back in front of your customers and partners and remind them that you care and are in this for a long-term relationship, not just a quick sale. Bored with Christmas cards? Try something new this year and send Thanksgiving or New Years cards to make your business really stand out. Remember to cater to the multicultural world that we live in - as it is relevant to your target market of course. Clearly you don't want to offend anyone by making them feel your holiday cheer doesn't include them, but don't feel you have to go so extreme that you politically correct all of the holiday cheer right on out of your seasons greetings. Be true to the spirit of your organization and to your target market. Tip! Your business strategy defines your company's intent. In essence, it's a promise – a promise that defines what your organization intends to deliver to its customers and the marketplace. Bring the joy of the season into your business by bringing in treats for employees and decorating the office or encouraging the employees to decorate the way they see fit. Performance quality is linked directly to happiness so doing things that make you employees happy to be at work will bring out their best efforts. Take Thanksgiving literally and physically. Share it with the people who have made your business what it is. Take the time to give thanks for all the good in your business. Write it down on a little note card or even a cute post-it note and give it out in the office. Thank your customers, employees and anyone else who has helped your business blossom. Expressing and feeling gratitude sends a signal to the universe that you are open to receiving more good and will attract more of the same to you. New Years resolutions need not just be personal. Make some resolutions for your business. At your January team meeting, put resolutions on the agenda. Ask each staff member to come up with one or two resolutions for their job or department that will make the next year even better. Tip! In other words, the right marketing strategy can overcome slight problems in the copywriting or even the carrying out of the plans. Even the best copywriting on the planet won't make a success out of a poor business strategy or concept. Holiday distractions can easily be turned into work enrichment. Use these tips and your business is sure to flourish this holiday season. For more information on how you can improve your business visit www.flourishingbusiness.com. Elizabeth Gordon, founder and President of The Flourishing Business, LLC, is a visionary leader who has a passion for helping others achieve their entrepreneurial dreams and enjoy more of the best in life. With a vast and diverse background in many business arenas, Elizabeth regularly has the opportunity to share her business acumen with clients, large and small. She currently serves on the Board of Directors of the National Association of Women Business Owners (NAWBO), Atlanta and the Board of Directors of the American Association of University Women (AAUW) Atlanta. She is an Accredited Executive Associate of the Institute for Independent Business (IIB) and a certified Life Coach. |
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