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How To Create A Small Business Marketing Strategy That Will Triple Your Profits This YearTip! Compare that to the implementation of a business strategy in which you clearly define your long term advertising goals. Each ad you place is now an integral part of your strategy for success. What does a small business marketing strategy mean to you? Some people automatically think in terms of their company's long-term goals. When they start their small business, they create a long-term business plan, including a marketing strategy, that will help them develop their company over time. Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.
While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis. In order to ensure an effective small business marketing strategy, you must have three things in place. 1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of busses, advertisements in newspapers and magazines, and coupons in your mailbox. It's easy to see why marketing tends to become almost non-existent in our minds. Tip! When a powerful business strategy is in place it provides the fuel that drives your life and drives your actions. But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for our product or service. The key is to knowing who your ideal clients are. The more you know about them, the more you'll be able to reach them in a manner that's best for them. Good marketing tools are: * direct mail postcards * direct mail letters * advertisements in magazines * advertisements in newspapers * neighborhood postcard packs * door hangers * flyers * brochures * promotional products * tradeshows * billboards * bus stops * school buses * regional transportation systems * sponsorship of school athletics * and much more An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year. Tip! In other words, the right marketing strategy can overcome slight problems in the copywriting or even the carrying out of the plans. Even the best copywriting on the planet won't make a success out of a poor business strategy or concept. 2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it's realized its full potential. The average campaign takes a person 8 - 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 - 12 times average, you won't achieve your desired results. An ideal small business marketing strategy will provide goals to seek out longevity in marketing campaigns. While nuances of a campaign can change (i.e. changing ad advertisement to showcase seasonal products) the structure of the campaign should always remain the same. 3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complimentary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication. Direct mail postcards may inspire a lot of people to pick up the phone and call you; but it may motivate more people to visit your website. Tip! Every business seeking success in the current global market must maintain some kind of active online business strategy. The types of businesses that use these strategies are not limited to hi-tech, but extend into other areas of interest like genealogy or vintage clothing. Creating a handful of tools to use in your campaigns provides you with the resources. Getting those tools into the hands of your prospects is what requires a plan. An ideal small business marketing strategy will be a long-term plan that involves creating marketing tools, putting them into the appropriate places, and leaving them in place long enough to let them work. Copyright 2006 Vision Business Concepts Inc Lori Osterberg helps business owners build a successful small business marketing strategy. She consults with owners to show them how to develop a strong Internet presence, and provides many services such as paid search, search optimization, and online copywriting services for websites, press releases, articles and other online marketing tools. Receive her FREE ezine at http://www.VisionOfSuccess.com and http://www.GetKnownMarketing.com
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