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Direct Contact Marketing CampaignsTip! Be relevant: Direct marketing efforts should offer something your clients might want to buy. One way to improve sales in your company is to send out a Blitz Marketing canvassing team. Let me explain how this works. First you get six high energy College Student and have them walk all the business districts and hand out flyers to your company. In doing so they are to collect one business card from each business. Since you cannot monitor them at all times you will pay them for every business card collected instead of by the hour. Your payment schedule will be something like this; BLITZ CONTRACTOR PAYMENT FEES; BUSINESS CARD COLLECTION Business Cards collection will be paid in the following increments; $ .25 ; $ .50 ; $2.00 ; $3.00 ; $4.00 . Here is how it will be figured;
1) $ .25 Any business card from the area (No duplicates) 2) $ .50 Any business card with the number of employees circled 3) $2.00 Any business card with the number of employees circled over 50 employees 4) $3.00 Any business card with the number of employees circled over 50 employees and a human resource name on it; Human Resource Director, Personnel Director, Vice President, Owner/President and day of week preferred service 5) $4.00 Any business card with the number of employees circled over 100 employees and all of the above or dealership's general manager and number of cars sold per month. Our company did this for 8 years with marketing missions in over 220 cities in the US. We dominated our competition, even those businesses which had been there for years. Once you collect all these cards, put them into a business card reader scanner and into a spreadsheet for your sales teams. Perhaps you might consider this in 2006. Tip! Build Your Own Mailing List. Your customers, trade show leads, other prospects, inquirers and former buyers are the feedstock for your own comprehensive own direct marketing list. Lance Winslow
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