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Direct Marketing for Car WashesTip! Frequency – So many times people try direct marketing and give up because of low response. They typically give up before giving the campaign enough time to work. Direct marketing and direct-mail work very well for carwashes, but often carwashes fail to understand that there are many types of direct-mail and it makes sense to explore other options rather than just sending out direct-mail packages to the top demographic in the local area. For instance it makes sense to put a flyer for your car wash inside the Chamber of Commerce newsletter, which is mailed out to the businesses who are members, they all have cars and company vehicles too. It makes sense to send out mail out packages to business district zip codes for all small-business owners.
It makes sense to put flyers in the mailboxes at the real estate offices. It makes a lot of sense to co-op with other auto services and ask if you can put your car wash coupons inside the invoices for other auto service companies. Your carwash can reciprocate by putting other auto services and their brochures in your lobby. Tip! Be relevant: Direct marketing efforts should offer something your clients might want to buy. Sending direct marketing, direct-mail and mail out packages through the U.S. mail has always been good for car wash business owners and it always brings in new customers and clientele and refreshes those previous customers who may not use the carwash on a regular basis. It makes sense to use direct marketing and direct-mail in car washes if you want to expand your business and continue to make a profit. Please consider this in 2006. Lance Winslow
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