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Direct Marketing for Neighborhood Watch GroupsTip! Plan properly: The best direct marketing campaigns work along with PR, traditional advertising, brand strategy and efforts by your sales force. Ultimately, each piece is part of a larger total company campaign and should work together. The setting up of neighborhood watch groups is not an easy thing to do and it is not so easy as you might expect to find volunteers either. Everyone wants to live in a city or county with very low crime however, getting people to volunteer for neighborhood watch group is difficult, as people are very busy or they do not want to be involved in any way, shape or form with the criminal elements. One way we have found that works well for setting up neighborhood watch groups is to use direct marketing through the mail. It is not really that difficult and it does not cost that much. Additionally, we have found some direct-mail companies like money mailer who were willing to put the flyers in their direct-mail packages for business in a given ZIP code for free. We were congratulated by our ingenuity by the local citizen liaison at local sheriff's department.
Even if people do not volunteer for the neighborhood watch group but they did see a flier in the mail alerting them that a neighborhood watch group is forming, they are more likely to report suspicious activities. Additionally some of the families may have teenagers who are in gangs and they will tell their friends that this particular neighborhood now has a neighborhood watch and they will tell them not to crime in that area saying it is a; "Bust." Direct marketing and direct-mail for neighborhood watch groups works. It helps with public relations and also recruiting volunteers. Perhaps you might consider this for your neighborhood watch group in your city. Think on this in 2006. Lance Winslow
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