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Email Marketing Secret Practically Guarantees All Of Your Email Pitches Make A ProfitTip! AVOID the Word FREE in Your Message: Why, because the spam filters will get you. While FREE might be the most attractive word in email marketing, it's also one of those that spam filters will likely detect to block your message. If you'd like to multiply the chances of your email pitch being opened, read and acted on...then this tip will show you how. Here's what you do: Simply pretend you are not sending an email...but a regular piece of "snail mail" instead. In other words, you are not sending out ten thousand free emails that don't cost you anything to send. You are sending out 10,000 regular letters, each with a real, first class stamp on it. And so, sending these emails -- whether you make sales or not -- is now going to cost you almost $3,900. When you factor in printing and envelopes, you're looking at least $7,000 -- maybe even more. Think about it: If it was going to cost you $7,000 (or more) to send out your emails, would you send the same email pitches you are sending now? For most of us, the answer is no. Changes the entire complexion of the process, doesn't it? But if you can put yourself in this mindset -- where it's going to cost you money to send your email, and getting sales is an absolute necessity -- you are going to write your pitch and conduct your entire email campaign in an entirely different way than you would thinking it is free.
Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.
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