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Simple Email Marketing Tactic Gets People Clicking On Your Links...Even If They Don't Want ToTip! Often, boring Email Marketing messages don't get read. If you are having trouble writing emails that get a click to the site selling your product -- then here's a way that works like crazy (when done correctly) almost 100% of the time. Look, I'm a big fan of teasing. Especially in an email. You have to tease them. You have to be a horrible, terrible, almost obnoxious tease. And you can do this by saying something that's extremely interesting to your market and, at the same time, also painfully incomplete. For example, let's say you're selling a book about making money from home. Don't say: "I want to tell you about this great new money-making product we're selling…blah blah blah". Instead say: "I just learned about this great new way to make money. I could almost kick myself for not having thought of it myself. It's fast, it's simple and it costs almost nothing to use it. And I've revealed all the details about what it is and how it works at…"
See the difference? The key is not to make it obvious you're sending them to a "sales" pitch. That will usually only nab about 5% of the total potential buyers -- the "low hanging fruit" who want anything and everything on the subject, no matter what it is or what it costs. To get the "higher fruit", you should tease them with the promise of more information and make it worth their while to click on your link and go to your site. In other words, put just enough bait on the hook to get them to bite, then let your main sales letter reel them in. Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing information not easily found anywhere else.
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