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How-to Triple Your Tourism Referrals and Sales Without Spending Extra MoneyTip! This way to earn extra money is very similar to paid offers opportunity. You get paid a certain percentage of what you spend at online stores. Can you Imagine? Wouldn't it be nice to have your annual marketing costs go down while
sales increase every year? This is what will happen when your guides
and staff are enrolled in helping you promote your travel operation,
lodge or destination. How your staff and owners/management interact with guests can
radically increase your sales. And best of all, it doesn't have to cost you
any money. The most profitable travel providers and promoters know that all staff --
especially those in contact with guest most -- play a critical role in their
organization's overall growth, profitability, and success. --- Great Staff that Increase Your Sales Do the Following --- - Providing outstanding customer service, both on trips and at the home
office. - Actively educating guests/clients about other travel /lodging
opportunities the company offers. - Inviting guests to return and to make referrals. - Participating in trade shows. - Assisting with phone sales, particularly during off-season. - Maintaining high standards for training staff and enrolling students. -------- Customer Service Success -------- If you are in the travel industry—you are in the service industry. We
deliver an intangible service: an experience, a memory, a feeling. It's not
like buying a car, where a customer can kick the tires or breathe in that
unmistakable new-car smell. What our clients take away from their time
with us are memories, new skills and perhaps, broadened self-
knowledge. These feelings, both positive and negative, are a direct
reflection of their experience with your company and staff.
Tim's Tip: Exceptional customer service is one of the best and most
effective marketing you'll ever do. Unfortunately, one of the most
overlooked. If a client has had a good experience of your destination or
service, they will be more inclined to send you a referral and come back
again. This is "no cost marketing". ---------Your Best Investment - Training staff -------------------- For most field staff and managers, getting them to encourage and invite
repeat business and referrals takes training. Be sure that they
understand that the quality they provide when guiding trips plays an
important role in influencing your guests. Everyone, especially the field
staff, needs to be clear that without customers, there are no jobs. Your managers need to hire and train staff to yield the results you are
looking for. While you're at it, don't forget to train anyone who comes in
contact with a prospective guest. It's amazing how many companies
project a poor image when an unexcited or unknowledgeable staff
member or volunteer interacts with the public - especially frontline
phone sales and reservationists. Tip! I know many people doubt the validity of working online to make extra money but this is because they do not approach it as a job. Just as in real life, short cuts and a lack of effort will never pay you back with financial rewards. Tim's Tip: Role-play with your staff. Remind staff that great customer
service can mean increased tips! ------------- Staff at Travel Trade Shows --------------------- Trade shows and public presentations are great opportunities for
knowledgeable field staff to enthusiastically communicate face to face
with prospective clients. Who else can share with prospective visitors
your great trips or destinations, better then field guides? Tim's Tip: Role-play here with your staff is key. Also check out "Travel
Tradeshow Success" audio course. Don't consider exhibiting without
listening to this. This can increase your success and revenues ten fold. http://www.AdventurebizSuccess.com/products.php ------------------- Phone Sales Tip ---------------- Phone sales present another opportunity to engage your staff effectively.
Field staff know your product better then anyone, but not all staff is
suited for phone sales. Use judgement for this important "gateway"
position. Tip! The most obvious way to earn extra money online is by selling your unwanted goods on an auction site such as eBay. EBay has millions of members, and thousands more sign up each and every day. ----------------- Next Steps to Success ------------------------------- Your staff, regardless of whether they work in the field or not, are one of
your most important assets. Make the investment of time to select the
best candidates for the job, provide ongoing training and reviews, and
create incentive programs to compensate your staff for their guide work,
as well as for their ability to encourage returning clients and obtain new
referrals. Outstanding customer service, combined with unique trips,
great lodging and enthusiastic, motivated staff, will assure continued
and increasing business success for you and your business. Tim's Tip: I hate to sound like a broken record, but train and role-play
regularly. Make calls to your staff and simulate a variety of prospective
calls: friendly, captious or unsure prospects. How about existing clients?
Can they be friendly or need assistance? Even occasionally angry? Be
prepared to handle all calls professionally with service, your #1
commitment. Tim Warren, author of "Tourism Marketing Success" and founder of
Adventure Business Consultants has trained tourism professionals
globally in customer service and how to increase arrivals sales and
profits since 1994. Tip! I learned about clickbank through wanting to write and ebook myself. By finding out how to sell my own ebook online to make extra money, I learned I could sell other peoples ebooks that I liked and trusted to make money for the both of us. http://www.AdventureBizSuccess.com/tourismmarketingbook.php |
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