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5 More Free Internet Advertising MethodsAdvertising is a tough sell for new businesses. You may have some big aspirations for your internet business, but if you can't get the word out about what you have to offer, your dreams will never become reality. In my article "5 Free Internet Advertising Methods," I listed five basic ways to market your website with no capital needed. However, if you really want to be a successful online business owner, you will need to go beyond the basics. So now that you have mastered the first five, here are five more tips for free advertising online:
Forums and Bulletin Boards -- Many small business owners overlook this great resource for promoting their websites. Find boards and forums that cater to the demographic of your clientele. Post regularly on these sites. Remember that you are not allowed to promote directly in your post, and read the forum's guidelines before you sign up. These are great places to demonstrate your expertise or offer tips related to your industry. And while you can't promote your site in the text of your post, you can use your signature to include your web address and even a link to your viral marketing product. See "5 Free Internet Advertising Methods" for more on viral marketing.Article Distribution -- If you are a writer, get busy writing articles with your customer base in mind. If you aren't a writer, invest in a professional freelancer to help you with some quality articles. You want to set yourself up as a professional, an expert that people can turn to for solid advice in the future. Search the web for article distribution sites and submit your work. Use the signature portion of the article to promote your website and to describe your expertise or quality products. Article Swapping -- Too many business owners fear the competition and don't post articles written by others on their newsletters or blogs. This is a mistake. People like reciprocation. If you post the article of an expert in patio furniture on your gardening newsletter, the patio furniture expert is likely to do the same for you. Cross Promotion -- Because online marketing can be so intimidating, many small business owners choose to partner with one another. Investigate partnering with related websites in order to promote your services in exchange for a promotion for their product on your website. Consider advertising another brand in your newsletter and asking the brand owner to promote the newsletter on his or her website. Online Networking -- The popularity of online networking sites is growing rapidly. There are so many opportunities today that you would be crazy not to sign up for at least one and see what happens. Search the web for networking in your industry. Once you join, try establishing partnerships for article swapping, cross promotion, and even job leads. With a little effort, even the most budget-conscious business owner can achieve online marketing success.Moo Juice Media offers a professional copywriter for all your business needs. Amy Durham is an Emmy Award-winning freelance writer specializing in business, IT, home design, and finance. She writes expert articles for websites, magazines, newsletters, blogs, and ebooks. Visit http://www.MooJuiceMedia.com for a free consultation today!
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