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Using Teleconferences to Gain Free Advertising & Publicity1f9b
We live in an information rich age. Businesses everywhere are looking for content all of the time - content for e-zines, articles, blogs, websites and teleconferences.
Teleconferences are telephone conferences where customers dial into a bridge line and listen to a half hour or hour long session given by an expert in a chosen topic. Teleconferences are becoming so popular for three key reasons:
1. It brings you closer to your customers. By being able to communicate with your customers on a weekly or monthly basis and by allowing them to ask you specific questions on your content, a chosen topic or your business, you are opening yourself up and bringing yourself right to your customer's doorstep.
2. They create passive income. Once the teleconference is complete, you can take that recording and turn it into an info-product. Sell it as a downloadable audio or sell the audio on CD so that people can listen to the content while driving or traveling. You can also have the audio transcribed into a mini-report or e-book to sell over and over again to your customers.
3. They are EASY! Teleconferences are literally "dummy proof." All you need to do is provide a call in number and access code to your customers and presto - you've got yourself a teleconference. Recording the calls is very easy as well depending on whom you go through to host your conferences. Most bridge lines have a "touch of the button" service which records the call and e-mails you a download link afterward where you can access the audio.
Within your teleconference, the creative possibilities are endless. You can use it to provide a short teleclass where you teach your customers to do something related to your business or you can invite an expert in a related field to come in and talk to your customers. Regardless of what you choose, your customers will highly appreciate the closeness and information they receive from you and your business.
Resources We Recommend
FreeConferenceCall.com - receive a free bridge line and free recording services. The account takes literally minutes to setup and is very simple to use.
AudioAcrobat.com - If the bridge line you are using does not come with a recording feature, this software program does it for you! You do need a paid -- About the Author -- Erin Blaskie is the founder and president of Business Services, ETC (http://www.bsetc.ca) an administrative support company located within Canada. Erin works one on one with clients to assist them in meeting their goals by taking over the "small stuff." -- For More Information -- Erin also has a free e-zine called "101 Things That I Discovered as a VA", which will help you with all areas of your business, that you can subscribe to at http://www.bsetc.ca as well as a blog with the same title where she shares even more tips. If you want to know more please contact Erin at erin.blaskie@bsetc.ca. -- Copyright Information -- All rights reserved. This publication or any part thereof may not be reproduced or transmitted in any form or by any means electronic or mechanical including photocopying, recording, storage in an information retrieval system or otherwise, unless this notification of copyright is retained. |
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