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Some File Naming Tricks for Your Online Home Based Business Web PagesConventional Wisdom states you should use Sub-Directories to organize your web Pages. Unfortunately the Page Indexing Tools Penalize your Page Rankings when you Do this, Many of the Page Ranking Algorithms in use
today deem that pages closed to your Root are of a Higher Value then pages that are further away from your root. If you have 2 Web Pages with the Exact same content (web1.html and web2.html) http://yourdomain.com/web1.html and
http://yourdomain.com/articles/training/web2.html All things being equal Web1 will have a higher ranking then
Web2.html because Web1.html it is in the Root Directory.
As a Web Designer or a Home Based Business owner wearing a
Web Designer Hat it seems you have 2 Choices, do what seems
right and in many ways best and use a Pretty Directory
Structure and Loose Ranking points or Throw out the
Directory Structure and Gain Ranking Points. Many People
Choose the Directory structure either because they don't
know about the page Ranking Algorithms or they feel a
strong need to be organized and are willing to sacrifice
ranking points. There is a 3rd Choice. You can use what we shall call a
Pseudo Directory. A Pseudo Directory is a simple tool that
you can use that will not only keep you organized but has
the added bonus if used properly can actually increase your
ranking points because you will have file names that are
extremely optimized for the Page Ranking Bots. Tip! Never let the day-to-day problems knock you out of your home based business and make you quit. Don't give up on yourself. A quick lesson on File Naming if you have 3 Web Pages with
identical content and they are named page1.html,bathroom.html
and Home-Repair-Bathroom.html which file do you think will have
the Lowest ranking and The Highest Ranking for the phrase
"Bathroom repair". Page1.html will be lowest ranked and
Home-Repair-Bathroom.html will be the highest rank. The Pseudo Directory takes advantage of this page naming
structure to allow you to organize your Web Pages and still
maximize your page ranking. So you have a Web Page that is Promoting products and
Services to Homeowners and Would be Homeowners. You want
to build some content rich web pages using articles that
you find and Reprint. Using the Conventional Method you
would have a Directory Structure that looks like Tip! Be clear about your reason for wanting to start your home based business. Don't be persuaded or cajoled by enthusiastic distributors. root/articles/Home-Loan/file.html,
root/articles/Home-Repair/file.html and
root/articles/Home-Selling/file.html etc. With the Pseudo Directory method you keep all your files
in the root Directory you just name them using the Optimal
naming rules. An Article on Roof Repair would be named
home-repair-roof.html not roof.html. Similarly an article
on Kitchen Repair would be named Home-Repair-Kitchens.html
and on Bathroom repair would be named
Home-Repair-Bathrooms.html This next step is optional but it does have a few
advantages and will help increase your page rank even more.
Create a Table of Contents or Site Map for each
Pseudo Directory. So continuing with the above example
create a File called Home-Repair-Contents.html and list
all the files that start Home-Repair. Next (If you have more then 3 or 4 sub topics) Create a
Page called Home-Contents.html where you have links to
Home-Repair-contents.html and Home-Loan-contents.html and
Home-Selling-contents.html ... Mike Makler
has been Marketing Online Since 2001 and has Built an Online Organization of over 100,000 members. You can see My Web
Page Here and be sure and Subscribe to my Newsletter http://www.ewguru.com/hbiz/viraltraffic.html
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