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1. Radio Advertising Commandments - In my last article "Local Advertising - The Biggest Mistakes" we took a look at the major media available for local advertisers to market their products. To follow up, I'd like to discuss the many uses of Radio. Sort of the 10 Commandments Of Radio Advert
2. The 5 Biggest Mistakes in Direct Response Radio Advertising - How do we know what the 5 Biggest Mistakes are? After over a decade in direct response, we have peered “under the hood” of hundreds of direct marketing campaigns across every type of category imaginable. Sometimes a new client will come to us after a fai
3. Advertising on Local Cable or Radio, Which is Best and Why? - Most advertising executives and their sales forces will have all sorts of statistics why radio is better than cable television advertising or why cable advertising is better than radio. And each set of statistics is rather convincing indeed.Yet they contr
4. Advertising Jingles: Radio and Television's Strongest Tool for Visibility and Name Retention - How did you learn the alphabet? You sang it. How much longer would it have taken if you had had to learn it some other way? Songs get information into our minds faster and more permanently than any other communication. Lovers speak fondly of “our song”
5. The Best Advertising for Your Dollar: Newspaper, Radio, TV or Internet? How To Tell Which is Best - Alone In A Swirling Sea of Classifieds?All business owners are eventually confronted with a serious dillema -- how to advertise, in which medium, and which is the best deal for each dollar spent.Do newspaper ads outpull radio spots -- or is the power of t
6. Radio Advertising: A Long History Of Excellence - For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint, though, do you realize the value of radio
7. Radio Advertising - Is it for Your Business? - More Small Business Power Tools - If you’re a typical small business, you’ve probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt,
8. The Secrets To Successful Radio Advertising - Ask some businesses about radio advertising and they’ll tell you it’s the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What’s the secret to suc
9. The SKINNY on Radio Advertising - From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or productThey get the
10. Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business - In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who kno
11. Radio Advertising Works With These Tips! - Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable.1. Make sure you match the
12. Direct Response Advertising; Radio vs TV - Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immed
13. Using Radio Advertising Effectively in 2006 Political Campaigns - The worst week in the life of the radio station's scheduling department is the week before election day. Every local, regional and national candidate expects to purchase as much air time as they can afford and demand the station find room on the daily com
14. Internet Audio...Radio Advertising for the 21st Century - From the time Alexander Graham Bell's little invention first allowed man to speak to others across the miles, it's been pretty much a given that nothing is as strong a tool for communication as the sound of the human voice . . . not newspapers, not magazi
15. The Eight Ways Direct Response Radio Enhances DRTV Advertising Campaigns - 1f93 Considering or currently running a DRTV advertising campaign? Here’s why you should read this paper.Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the
16. Radio Advertising Commandments - Part 2 - In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music BedIf you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (backg
17. Radio Advertising Commandments - Part 3 - Radio Commandment Number 8Thou Shalt Use Radio To Build Strong Business Alliances.When you advertise on radio you hope to reach many thousands of listeners. But there is one type of listener few retailers think about. It is this person that can be just as
18. Direct Marketing VS Radio Advertising - Direct marketing works well for many types of small businesses, but how does it work compared to radio advertising? Well let us look that the very different advertising venues and consider each of them on their own merits first.Radio is fairly immediate a
19. Radio Advertising For Auto Services - In advertising on the radio for auto services it is important to paint a picture in the listener's mind and therefore it is important to describe events, objects and paint scenarios so that they can understand what they should be seeing in their minds whe

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